STEP 2: Build a Good-Looking WEBSITE
Once you have a working niche to begin with (doesn't matter if it's perfect or not), it's time to go to the next step.
You need a website for people to find your business.
Think of it as your digital 'storefront' where you offer your products and services to your target audience.
Amazon, for example, is a website where people go to in order to buy a wide variety of products online.
Netflix, another example, is a website where people subscribe to binge watch on their favorite TV shows.
Google, the popular search engine, is where people flock to in order to find answers to their queries.
Facebook is also an online storefront, which features an extremely powerful social media platform for interacting with friends and creating engagement.
Look, I could go on and on describing several more examples of a website.
But you get the point.
Having a website ensures that people will see your online business from around the world, working non-stop 24/7 even while you're sleeping!
"Sounds Interesting, But Aren't Websites Only For Geeks?"
It used to.
Back in the day, only computer experts, geeks, or IT professionals knew how to build a website.
But now, times have changed.
Gone are the days of hard-coding a website from scratch!
Thanks to CMS tools (acronym for Content Management System), anyone can build a website WITHOUT having to produce lines of impossible-to-understand codes.
Don't worry now...
Because for this ultimate guide, I'll be simplifying the entire website creation process by guiding you to the most popular CMS tool, Wordpress.
"Great, So How Do I Get Started?"
Essentially, there are three ingredients for getting your beautiful website up and running.
First in the list is website builder.
A website builder would be something like Wordpress, since it's the one that will build you a website without going through lines of geeky codes.
Wordpress is super easy and convenient because you get to choose from a plethora of design templates (called themes) and activate them with a single click of a button.
In fact, selecting a theme alone can get you stuck because of the overwhelming amount of designs to choose from!
When that happens, it's best to just pick one very quickly (even if it's not perfect) because you can always change the theme later.
The second ingredient in the list is a hosting provider.
See, you can't run a website without having it hosted somewhere.
Imagine for a while that you'll be arranging a birthday party, which is obviously a gathering that is filled with excitement and delicious food.
Though your plans for making it memorable are all set, the party will NEVER happen if you don't have a place to host the event on.
And so you pick a venue for the event, which is provided by the company who owns the place.
You're gonna' contact the company, tell them that you'll host a birthday party, and then make specific arrangements that both sides will agree on.
Then on with the party!
Apply the analogy to website creation and hosting, and the same logic follows.
Your website will NEVER show up on the Internet if you don't have a place to host it on.
The venue, in this case, is the hosting platform you're going to use.
Best examples of popular hosting providers on the Web include: Hostgator, GoDaddy, and Bluehost.
The third and last ingredient for getting a website up and running, is your domain name.
A domain name is what you use to locate and access your website.
Google, for instance, is located at google.com.
Facebook, on the other hand, can be accessed at facebook.com.
The Passionate Marketer, my website, is found at thepassionatemarketer.com.
It's important to realize that whatever domain name you've come up with, stays with you FOREVER.
So this step must be taken seriously if you wish to be remembered by your audience.
A good rule of thumb for coming up with domain names, is it should be related to your niche.
Maybe add some keywords or terminologies that are often covered in your industry, like 'muscle' or 'weight' in the weight loss niche.
Another great idea for domain name is by adding your real name into it (perfect for creating a personal brand).
Make sure to test every idea you have if it's still available on the Web.
Coz' to be honest, finding a working domain name is getting tougher by the day!
So the earlier you can secure one, the better position you'll be in.
You Can Get All Three Ingredients In One Place!
You can start acquiring a website creator, a hosting provider, and a domain name right this moment.
However, you might purchase them individually (through different companies).
Which is obviously not cost-effective since it will cost you more money.
Instead, how about considering my highly-recommended website platform?
It allows you to create a website, host it, and have a name for it...
All in one place!
I promise you, this will be a time saver once I've introduced it to you.
And it's no other than SiteRubix.
If you insist, you can even try the platform for FREE for the sake of experimenting with websites.
You don't need a credit card to give it a shot.
Simply sign up for an account then build a website right from the get-go.
Question: "Is It Possible to Make Money Without a Website?"
Some of you might be wondering why I insist on getting a website and having an online presence first.
"Surely, it can't be the only way to make money online, right?"
My honest answer: YES.
I've seen people earn a full-time income without setting up a website at all.
So if you don't want to build a website, I'm totally fine with that.
But from what I've observed with non-website owners who are killing it, they're using different platforms to set up their income source, such as:
- YouTube - It's entirely possible to make money from a YouTube channel alone. Build a large subscriber base and monetize them either with ads, affiliate offers, or your own products & services.
- eBay - or any ecommerce site that allows you to host an online store on their platform. List your products there then start promoting your store.
- Facebook or Instagram - Just set up a very attractive social media page or profile, then start promoting it to your friends. When you become likeable enough, start recommending offers with moderation.
- Medium - It's a blogging platform where you can write articles and be paid for your work. Of course, you have to make sure that your content is of the best quality all the time for people to like it.
- Email List - I discovered this from the mini-courses I bought in the past. Gurus keep repeating over and over that an email list is your best asset coz' you can market to them over and over as long as they're subscribed to your list..
- Fiverr - and all kinds of outsourcing sites where you can list the skills you're good at. With this method, you're job is to attract lots of clients whom you can work with then deliver the best quality service.
Other than these common places, some people use forums to build credibility and grow their business. Others grow a podcasting channel then get paid for their popularity.
In rare instances, special people (aka hustlers) are able to make a killing WITHOUT signing up to any platform at all!
But I won't recommend that route if I were you.
Bottomline: You Need a PLACE to Establish Your Online Presence
Even if you can't run a website, it's NOT an excuse for not taking action at all.
The places I suggested to you are the alternatives which you can leverage to achieve your money-making goals.
Bottomline of all these, is you need a PLACE where you can establish yourself on the Internet.
Every single authoritative person I trust on the Internet does this.
Because remember, your online presence is how your potential customers will find you if they wish to do business with you.
If you're going to proceed with my steps 3 to 5, it's highly recommended that you create your own website because it's the one that would resonate with this ultimate guide.
In fact, website is the best platform to establish yourself since it cannot be taken away.
Coz' with YouTube or Facebook for instance, the admins could just decide to shut your account down without any warning or notice.
When you have a website named under your unique brand, it stays with you FOREVER!