In September 2014, the World Wide Web has reached a very important milestone. The number of websites on the Internet just reached the 1 billion mark (that’s 1,000,000,000) and continues to grow with each year passing.
But what’s so special about having your own website?
For me, it’s the ability to start an online business at a low price. Other people use it to supplement their local businesses to reduce costs, while some just use it for personal purposes. Some professionals own websites to show off their skills in writing or web design and some use it as a resumé.
But in this article, I will be tackling about using a website to generate income and become successful in the long-term. Sure, there are many ways to make a living on the Internet without having to own a .com or .net domain. But I promise you, your chances of success will be greater if you have a well-established website.
Your Best Investment Online is a Website – Here’s Why
Do you want to start an online business? Do you need local clients for your brick and mortar business? Do you want to become an online celebrity? How about something you want to do as a passion or hobby? You can achieve all these goals by owning a website and I’ll explain why you should get one in five compelling reasons.
1. BILLIONS of People are Using the Internet
When you harness the World Wide Web, your potential reach is the whole world! You wouldn’t want to pass on this tremendous opportunity.
There are approximately 3.75 billion online users from across the globe that your website can reach. Just scoop a few thousand of this vast audience every day and you have a wonderful business in your hands.
Regardless of your expertise or skills and the niche you want to target, there are millions of people waiting to be served and you’ll never run out of clients on the Web. Whether you’re in the health, business, science, education, marketing, music, travel, or any industry you can think of, there’s always a thriving marketplace for you.
The real challenge though is getting people to find you on the Internet through various mediums such as search engines, social media, advertising or referrals.
Nevertheless, the Web is truly a huge gold mine containing massive wealth which you can collect through your website.
2. It’s Easy to Setup and Very Convenient
Creating a website is not difficult at all, thanks to CMS tools such as WordPress, Joomla, and Squarespace. For hosting your domain and creating a unique URL, GoDaddy, HostGator or WP Engine will do the job for you. No coding or technical knowledge required.
Unlike offices and stores which open during the day and close at night, your website will run 24/7 to serve the entire world with pleasure. Monitoring and maintenance is minimal, so you don’t need to take high doses of caffeine just to stay late at night. This is why some people can make money even when they’re sleeping.
As a webmaster, you will also fall in love with the flexibility of your work. You can simply take your laptop anywhere you want like in coffee shops, libraries or office spaces and not be stuck with the same room for the rest of your life.
3. Establish Your Online Presence and Become an Authority
You need a virtual space on the Web where people will find what you have to offer and know more about your expertise.
Sure, you can set up an account in HubPages, Tumblr, Quora, or Warrior Forum to write a blog. You can open up an Amazon, eBay, or Shopify store and sell products online. But remember, you’ll be at the mercy of these authority sites and at any given time, you might get kicked out if you’re not careful.
But if you have a website, you take full control of your actions. You’re in charge of creating content, ranking higher in search, growing your subscriber base, building influence, and most importantly, making lots of sales.
You don’t need a journalism degree to write, a computer degree to become tech-savvy, or a marketing degree to sell to customers online. Also, you don’t need to have the right personality (extrovert vs. introvert) or the proper credentials to run a website. You can stay just the way you are and still become the authority in your niche.
4. Running a Website is a Great Learning Experience
People go to your website to consume your content, engage, and buy products from you, that’s all that they do. But from the perspective of a webmaster, there are a lot of things going on.
As you progress through your work, you’re going to learn various subjects such as SEO, content marketing, affiliate marketing, social media marketing, copywriting, analysis, mobile marketing, email marketing, competition research and more. Basically, you become a jack of all trades when you run a website.
At first, it might seem overwhelming as a beginner, but that’s where the fun is. You can handpick ONE skill to focus on like keyword research and forget everything else until you become familiar with it. Bottomline, you don’t need to learn them all at once.
Maybe as a blogger, you want to focus on writing high-quality content with keywords pointing toward it. Maybe you already have traffic, but somehow need to optimize your conversions and make sales. In the end, it all boils down to priorities.
In the grand scheme of things, it’s the learning experience from running a website that will generate huge wealth. It’s a skill that you can possibly turn into a lifetime career.
5. The Best Part? It Has UNLIMITED Growth Potential
Unlike your salary, which is nearly fixed or maybe increases by 5% in 10 years, your website can grow way faster than that. The rewards of having a successful website are at least 100X than when you first started.
But there’s a catch. You need an upfront investment of not just money, but of time and effort. Search engines like Google and Bing are tough when dealing with very young websites and they can be intimidating at times.
However, those that withstood the test of time eventually start gaining traction and authority from search, which leads to a better ranking in the results page.
Just think of a newly-planted seed. In its early stage, it demands that you water and nurture it every day so that it grows into a healthy plant. Do this for a long time and it will grow into a majestic tree that bears hundreds of fruits for you, way more than what you can consume.
The same goes for your website. If you keep working on it and implementing new ideas to make it better, it will bear fruit at some time in the future.
Understand that being successful is not a get-rich-quick scheme because it’s a long-term process that you must stick ‘til the end.
Create a Website Now – It Only Takes 30 Seconds
Building a good-looking website is easier than you think. Just fill up a form, make a few clicks and voila, you’re now live on the Internet.
You can totally ditch the codes such as HTML, CSS and PHP because a lot of services offer easy customizing and pre-built web designs (called themes). All you need to learn afterwards are the basic terms like categories, posts, plugins & widgets and you’re good to go.
You know what, you can start building a website right now. As fast as 30 seconds, you can have your site up and running using a tool called SiteRubix. It’s a platform for building and hosting your website and is free to get started. Check it out to see if owning a website is right for you.
Are you running a website right now? If not, what’s holding you back from doing so? I’d like to know your thoughts by sharing them in the comments section.