Technology is awesome. It makes life easier and we really take it for granted. Softwares here and there are doing marvellous things in every industry on the planet. However, can we use technology to develop blog content as well? Can an automated content impress Copyscape, Google and most importantly, real human readers?
Some shady content marketers out there are tapping into a technique known as article spinning and it’s making a huge impact on the Internet as a whole. In this blog post, I will explain what article spinning is and how it works so that you can make an informed decision of whether to use it or not.
Personally, I will never consider such an SEO technique to be part of my long term strategy because it’s awfully BAD no matter how I look at it. I’ll explain the reason why in this article.
What is Article Spinning?
Article spinning is an SEO technique in which a single piece of content is put in a special software which can generate hundreds (or thousands) of versions of the same topic.
In order not to risk having duplicate content, the program picks words, phrases, sentences, and even paragraphs and “spins” all possible alternatives to replace the original words.
The end result is new content that’s unique enough to pass the standards of Copyscape and article directories in order to be submitted for backlinks. Some bloggers take the time to read their work and some do a quick quality check to ensure that it’s readable. But often, everything seems to work automatically.
How the Spinning Software Works – An Example
Spinners vary in quality ranging from mediocre to highly sophisticated. I believe the ones that are easily found in Google search provide terrible results. Just look at the original piece of text below about affiliate marketing:
“Affiliate marketing is a method used by companies to grow their businesses by inviting people called “affiliates” to promote their products. In return, the company pays its affiliates a percentage of the profits for generating some sales. Therefore as an affiliate, the more you sell, the larger your earnings will be.”
By using a free article spinner, it now looks like this:
“Partner advertising is a technique utilized by organizations to develop their organizations by welcoming individuals called “offshoots” to advance their items. Consequently, the organization pays its subsidiaries a rate of the benefits for producing a few deals. In this manner as a subsidiary, the more you offer, the bigger your income will be.”
Let me ask you, does it still talk about affiliate marketing? Do the substitute words make sense? And what on earth is an “offshoot”? The paragraph may be unique, but so unique that it’s harder to understand.
If you want to really stand out from all the spun content out there, you have to buy the sophisticated software such as SpinRewriter, SpinnerChief, Chimp Rewriter, or X-Spinner to access the advanced tools that will help you spin special elements like links, keywords, images, and videos and be able to test for its uniqueness.
Why Spinning Content is a Huge No-No
Now article spinning may be a tempting method to use, but I won’t use it myself, and here are the reasons why:
1. Quality of Content Suffers
Humans can easily distinguish good content from bad content given any English-written article. Computers may be powerful for doing fast calculations and handling huge data, but it can never replicate a human’s ability to perform language.
Also, when you spin multiple versions of the same thing, you’re not actually producing any value at all. You’re just mentioning the same thing over and over again. That’s why it’s very unlikely that you’ll convert your readers if you’re using spun content.
See the example above? The spun version of affiliate marketing became “partner advertising” instead and now we can’t understand what it means. Notice how the word affiliate is replaced by the word “offshoot”, which has nothing to do with business at all! Overall, these mediocre web spinners do nothing but make you chuckle and laugh hard.
2. It’s an Unethical Practice
Article spinning is a black hat SEO tactic that was developed in order to ditch the rough article work. I bet that at some point in blogging, you’re starting to feel lazy or greedy, which is perhaps why you’re reading this blog.
Obviously, article spinning is unethical because you’re not playing fair grounds with other marketers who are legitimately writing content for their websites. What takes days for bloggers to research, write and edit, will be ready for lazy marketers in just hours.
Spinners may be able to effortlessly write quality content that is unique enough to pass plagiarism tests. But in the end, you’re just pretending to be unique, which for me is an act of dishonesty to your readers.
3. Google will Beat You Up
If you plan to gain backlinks by submitting spun content to article directories and private blog networks (PBN), you have to face one tough opponent first: the Google “Panda”. If your content is weak, then he will beat your website to death until you’re forced to burn it to the ground.
If you’re spinning articles, expect that your rankings are short-lived as Google is always on the lookout for penalizing sites who are violating the rules. Although you can create another website if everything fails, you will never make real progress if you’re always crossing the line.
With the existence of powerful article spinners on the Internet, it’s safe to say that the technique still works until now. Even so, Google never stops in updating its ranking algorithms because they are always improving the quality of their search results.
4. Consumes a Lot of Time and Work
If you’re going to be a professional content spinner, then you have to become good at crafting a unique work. That in itself takes a hefty amount of time to master as there is a learning curve to using the software. Handling article spinning syntax (called SpinTax) can be complex especially if you include a lot of elements into the system.
You have to run series of tests to achieve a uniqueness score of 80 and above, which takes a lot of time in generating (depending on the speed of your computer). The point is, if you’re going to spend resources anyway, why not use it for creating fresh and unique content instead?
5. You’re Basically Learning How to “Spin”, Not to Write
If you bought a software that does the article writing for you, then who’s doing the work? Your computer, of course! With this in mind, do you think your blog writing skills will improve just because you publish hundreds of spun articles in a day?
By the way, does your computer software know how to produce a truly unique article that creates a lot of engagement and comments? Does your spinner know your target readers and their particular needs in the market? Can it tell a story that touches and compels whoever reads it? Does it have a unique writing style that will help create your personal brand? The short answer is NO.
These marketing skills are simply beyond reach by even the most sophisticated article spinners, but not for humans. If you simply invest the time in improving your craft and not rely on spinning content, then in just a few years, you would have developed an asset that no one can ever take away from you.
Bottomline: Write for “Real” People, not for Search Engines
The most important thing in article marketing is adding value to real people, not to search engines. Your job as an article marketer is to provide fresh, unique, high quality content that engages readers to convert in your website.
If Google, Yahoo, and Bing for instance were to disappear instantaneously, will your content still be appreciated by your readers? How hard are you willing to work to build your raving audience?
Unfortunately, this blog isn’t going to change the fact that black hat practitioners are still out there doing what they do best: finding loopholes and breaking the rules.
But if you’re relatively new to article writing and SEO, then this should be your turning point to choosing your hat. Which type of SEO do you prefer: black hat or white hat?
If you ask me, I suggest you wear the “white hat” because it’s a long term strategy which guarantees that you’re always in the good side and not be bothered by Google penalties. It might cost you lots of resources: time, money, and effort. But once it gets rolling, your success will be hard to stop.
For proper guidance using the white hat approach, I recommend taking a legitimate SEO training to properly rank your website. I use Wealthy Affiliate as my online training platform because it comes with a website builder and a helpful community that practices the proper ranking techniques in search engines.
What do you think of spinning articles? If you want to join the discussion, just share your thoughts in the comments below and let’s talk about it.