So you want to make money, right? You came across article after article, video after video on how to monetize your blog, and stumbled on a money-making program called Google AdSense.
It sparked your curiosity, so you researched more on what the program is all about. Somehow, you got excited by the possibility of making advertising revenue with your blog. But there is one last nagging question that comes to mind as you make a decision:
“Is Google AdSense worth it?”
In this article, I will share with you some guide questions to find out whether Google AdSense is right for you. I’ll also share my thoughts on this monetization tool and give my personal recommendation.
How AdSense Works
Google AdSense is the largest advertising network on the Internet which Google runs along with its other program, Google AdWords. AdSense is also the highest paying ad network, which is why it’s popular with bloggers. However, opinions are divided on whether AdSense is a good source of income or not.
This is how it works. People who run ads on their websites, called publishers, get paid based on the amount of advertising dollars that advertisers have spent. Google pays its publishers 68% of the total revenue, the payment varying from $0.01 up to $10 per click on the advertisement.
Most of the time, a single click from a reader is worth pennies and it’s very unlikely to exceed $1. I’m saying this to warn you of people or sites that claim to make more than a dollar per click, showing you proofs of payment to entice you to their program. Avoid them at all times because they are all scams.
Google, on the other hand, is not a scam. Why would a highly-reputable billion dollar company, which has a huge database of information and thrives on advertising revenue because of this database, trick the very people who are responsible for generating all its wealth?
Many sites have leveraged the power of this program, earning from minimum threshold ($100) to a whopping six-figure income per month! Truly, AdSense can potentially be a wonderful income opportunity for you, but will you take it?
Reflect on These Important Questions First
The following seven questions below will serve as your guide when deciding to join Google AdSense or not.
1. How Much Do You Want to Get Paid?
You’re in charge of the creation of your content, therefore it’s your responsibility to decide how much you want to get paid for all your efforts. What’s nice with AdSense is that you can show ads in every page of your content, whereas affiliate programs have links only in selected pages.
However, if you came across a business that offers huge incentives for promoting their products, then it makes sense to go for their affiliate program instead. After all, why make decent money if you can hit one huge sale equivalent to a week of advertising income?
2. Do You Know Your Readers Very Well?
One of the most important skills when running a business, offline or online, is the ability to understand your buyers. Professional marketers will do everything they can to know every single detail about their customers in order to develop an effective marketing strategy for their brand.
In the blogging world, the ability to understand your readers is very important so that you can identify their problems and position yourself to give the corresponding solutions. What you’re really doing when placing ads is you’re letting Google determine the ad that’s relevant to your readers so that you don’t have to.
While you might get a fat paycheck for selling affiliate products, if your content is not relevant, then you won’t convert and make money well. Better for you to place ads instead.
3. Are You Willing to Dump Ads In Your Site?
Here’s what happens when you use AdSense. First, you place your ads in your website. Second, you optimize the banners to make maximum earnings. Third, visitors see your ads as they read your content. Fourth, they click on it and Google pays you. And fifth, the readers LEAVE your site for good, resulting in a bounce.
It turns out that you’re only taking your visitors away from you when you run ads on your blog. Other than that, you risk devaluing your website by leaving an impression of being too “salesy” to people through your promotions.
If you wish to continue, you might want to optimize your ads so that it doesn’t impact the readability of your content. In this way, you can still maintain your loyal readers while not affecting them with your ads.
4. How Much Time Will You Invest in Optimizing Your Ads?
Here’s the thing, affiliate programs almost always exceed ads in earning potential. To increase revenue, you only need to search for companies that offer more incentives in order to do better.
But what about AdSense, how do you improve your income from it if you are stuck with Google alone, assuming traffic is constant and you don’t promote affiliate products? There are many ways to do this, but you need ample time to develop the best strategies.
What if you’re a blogger trying to gain traction with your website? Most likely, you’re still focusing your time on creating and promoting content, not on which ad placement works or not. If you do join Google AdSense, make sure you don’t get distracted from doing what really matters for your business.
5. Do You Pay Attention to the Legal Stuff?
If you want to be successful with Google AdSense in the long term, then always obey Google. Remember, they will ban your account if they find you violating the rules and you can never come back. Even if you’re already a big site making the most out of advertising, there’s still a possibility to lose it all.
I’m not saying this to discourage you from using AdSense. Just make sure you prepare yourself and become aware of the rules by reading the Terms and Conditions and AdSense Policies provided by Google itself.
6. Do You Accept All the Uncertainties?
By using Google AdSense, you agree to give up some of your control to Google over many things. This leads to uncertainty in your part to deliver better results. First off, you don’t have control over which ads are placed in your site. And then there is the possibility of your account being terminated at any time. Another one is the frequent updating of Google ranking algorithm which will directly affect your traffic, hence your income.
Also, when you have a relatively new website, your income from ads will fluctuate as you are still growing your blog and on the way to increasing its authority. You’ll never know when you’ll earn that first $100 paycheck, which is really daunting for beginners.
7. How HARD Are You Willing to Work on Your Blog?
Yes, Google AdSense pays you decently compared to other money-making schemes out there. But ultimately, whichever way you try to monetize your blog, the most important question that you must answer is: How hard are you willing to work?
There are hundreds of ways to make money once you have a stream of traffic to your website. But if you don’t put in the time and effort, then that stream will never come. Being successful online doesn’t always rely on whether an incentive program pays huge dividends or not. In the end, it will ultimately depend on YOU.
My Unique Take + Recommendation
Personally, I don’t want to have Google AdSense in my website simply because my fingers are often jittery. I click random things in a website and it often clicks without warning.
Another reason why I don’t like ads is because there are better ways to monetize my site which has greater potential than advertising. My favourite method is affiliate marketing because it pays huge chunks of money. These two reasons are enough for me to say that it’s not worth placing in my website.
Ultimately, the amount of money I will earn from ads will depend on the amount of TRAFFIC I can bring into my website, so it’s important for me to first master the art of generating nice traffic consistently. I will learn SEO, Social Media Marketing, Email Marketing and other techniques of bringing people into my website in order to do that.
If you’re interested to learn, then try joining Wealthy Affiliate for free. It’s a place that provides the fundamentals of running an online business, which helped thousands of members in reaching success. I believe it won’t hurt to learn the basics for free, right?
Anyway, thanks for reading this article. Please try to reflect on the guide questions that I’ve given you before you make a move and place ads in your website. Once you’ve decided, I want to know whether you’ll pursue Google AdSense or not by sharing your thoughts in the comments below.