Headline (or Meta Title) serves as your doorway to your website. If not crafted good, it will make your website dull and unattended. After all, when users search for something, it’s the title that contains the link to your web pages.
So the real question here is, how can you improve your headlines to get more people into your website? The answer my friend can be found in this article.
Headlines are the Main Focus of Your Readers
When people are looking for help with something, it’s either they ask their friends, or open an Internet browser to get answers from Google. And what does Google do? It shows pages through their meta titles and meta descriptions.
The interesting thing about the first page of search results is that you don’t need to be at the top to grab lots of clicks. Although it’s a huge advantage to be there, in the end it’s still the headlines that count. Whatever deems appropriate for the reader’s situation is what stands out and determines which pages he will go to.
Therefore, in order to encourage clicks, you have to do two things very well: 1) Know your target readers and 2) Be able to reach these readers by crafting a headline that is relevant to their situation. Focus on these two things and you will do great.
The more time you invest in creating and revising headlines to make them look better, the greater your chances of getting more clicks to your website.
First and Foremost, Do Your Keyword Research
You can skip reading if you already know this. But if you don’t, understand that this procedure is a standard in doing SEO for your blog posts. Do you want to rank in Google’s 1st page and get seen? Then never forget this step.
Depending on the type and depth of your articles, there will be different criteria for finding your keywords. But I suggest if you’re just starting off, then do a long tail keyword research.
These keywords normally have less search volume, but are compensated by a decrease in competition for the keyword. So it’s a better way to get your pages ranked and your headlines seen by others.
Go to your favourite keyword tool right now (whatever it is) and start generating the keywords. In my case, I go to Wealthy Affiliate’s keyword tool or to a platform called Jaaxy to obtain better results.
Types of Blog Posts that Guarantee Clicks
After you find the right keywords, it’s time to incorporate it to your blog’s headline. Remember, keywords alone don’t make great titles and are in fact too boring to be clicked on. To make it look better, include them in the following types of blog posts.
This type of blog post is the most common content and is very effective in getting clicks. Teaching someone how to solve a problem or achieve something related to their situation is a great way of getting them to read your content.
The closer your headline is to their current situation, the more clicks you’ll acquire.
- How to Make Money from Affiliate Marketing
- How to Create a Paleo Diet Plan
- How to Bake Homemade Cookies
- How to Buy a Second-Hand Car
- Numbered Lists
Who doesn’t get attracted to articles having numbers in the title? By numbering your topics, people can’t help but open your blog to see what’s included in your list.
Experts say that there exists a handful of “special numbers” that tend to get clicked more than others (the best being 25 according to RJMetrics). I won’t get into the details of this. But ideally, the more items you can add, the better.
- 10 Best Places to Travel on a Budget
- 101 Ways to Find Blog Topics
- 5 Common Reasons Why Businesses Fail
- Trending Topics
People love fresh content and one that goes with the season. That’s why you must always stay upfront on the latest happenings around you and in your industry. Or at the very least, be aware of the seasons such as Christmas, Valentine’s, and New Year so that you don’t get left out.
The problem with trending topics is that their popularity won’t last long. With this in mind, you should try adding an evergreen element in your title so that it stays relevant for a longer time.
- 10 Online Jobs You Can Take This Summer Vacation
- Best Valentine’s Day Gifts Ideas for Your Girlfriend
- Best Places to Travel This December
- Ultimate Guides
These long, 6000+ word articles are simply the best at grabbing clicks to your site. But it comes with a price. It’s very hard to produce such huge content and it may take you months to finish one. Also, if your website is not an authority yet, then it won’t stand a chance getting seen in the first page of Google.
That’s why I recommend to start with long tail articles first because it has less competition and it allows you to target the right readers for your website.
- The Beginner’s Guide to Affiliate Marketing
- The Ultimate Guide to Making Money Online
- The Ultimate Guide to Choosing a College Major
- Titles with Credibility Signals
People will believe your post more if you can include some form of credibility in your titles. Social proof, case studies, research, and statistics are included within this category.
When writing a headline in this manner, make sure you include the facts and figures in your content. State your references as well so that readers will believe you more when you’re trying to prove your point.
- The Science of Card Magic Tricks
- Case Study on How to Find a Profitable Niche
- The Psychology of Copywriting
- Negative/Controversial Posts
You know one when you see one. It usually has a headline that either contradicts your current beliefs, or makes you curious about why something is bad. This is the sheer power of negative and controversial posts.
Be careful when using this kind of post though. You don’t want to be negating too much and not create something of value. Make sure you explain your point well in order to make your content more engaging.
- Why Empower Network is a Scam
- Why It’s Bad to Follow Your Passion
- Do Not Invest in Mutual Funds, Try This Instead
- Click Baits
Take your keyword and add special words onto it and you will create a nice looking click bait. You see, not all words are created equal and some are stronger than others. By using these so-called “power words”, you can better grab their attention and hence, more clicks to your website.
To apply these, simply look at the advertisements you see everywhere. May it be on the Web or in your surroundings, they make great inspirations for your headlines.
- How to Work Hard Like a Maniac
- How to Generate Income while Sleeping
- Lose Belly Fat Using This One Little Secret
Great Headline Equates to More Traffic
With the examples I’ve given above, I hope you now understand how to craft your blog titles. Use these tips to help improve your website’s click-through. You might not get it at first. But with more practice, your title will get better and better. Such improvements will manifest through more clicks and better rankings for your pages.
By the way, all these stuff won’t matter at all, especially if you are not yet in the 1st page of Google or Bing. So always remember to do SEO for your webpages and headlines to be seen.
But how do you do SEO the proper way and be successful? Is there a secret to it?
The answer is simple: Just create high quality, keyword-targeted content on a consistent basis. This is the concept I’m currently using to rank my pages and I find that this actually works (I learned this from my online marketing training).
And when you start getting the rankings, make sure your headlines are ready to attract your readers!
To learn more, check out my other related blog posts:
- How to Create a Reader Profile to Improve Your Blog’s Conversions
- The Blogger’s Guide to Creating Relevant Content for SEO
- How to Research for Long Tail Keywords The Easy Way
Which types of headlines are you usually writing in your website? Are they getting you more clicks or not? I’d appreciate if you share it in the comments below.