Are you craving for first page rankings in Google search? Do you currently run a blog but somehow have little to no idea of how to get your site noticed in search engines? Then you’ve come to the right place!
Today, I’m going to talk about on-page SEO and the surefire ways to get your content noticed in the search engines. Since I said “on-page”, it means we’ll be dealing only with the elements inside the website, so I won’t be covering things such as backlinks and promoting content in this article.
So, are you ready to get your rankings up and start getting traffic? Then let’s get started!
10 Best Practices of Doing On-Page SEO
Google has dozens of factors related to SEO in your website, but I’m going to give you only the 10 most important ones. I am confident that if you do these, you’ll be on your way to better ranked pages and more traffic to your site.
1. Optimize Your Posts & Pages with Keywords
Keywords play a vital role to getting ranked in search engines. Therefore it’s important to research really good keywords before you write your blog posts by using a keyword tool like Jaaxy. Once you have them, here are the following places to add these phrases:
- Headline/Meta Title
- Meta Description
- URL (also known as slug)
- Images (called alt text)
- Headings (H1 to H3)
- Body of your content!
I suggest you use ALL these places for best results, but I don’t recommend you spam them all throughout your website. You don’t want to get penalized for keyword stuffing, do you? So just moderate your keyword optimization and focus on improving your content instead.
2. Go for Long Tail Keywords for Easier Rankings
In keyword research, there are two main types of keywords: the short tail and the long tail. Short tail keywords are normally main topics (like “online marketing” or “bitcoin”) that cover a wide range of subtopics beneath it. They are characterized with higher search volume (in the 1,000s) but having a high competition (400 pages and above).
Long tail keywords on the other hand, have less monthly traffic because the phrases are much longer and more specific in nature (“cheap bitcoin mining hardware for sale” versus “bitcoin mining”). But because they are specific, the competition will be reduced for the particular keyword (100 or below is optimal).
Since we are talking about rankings and SEO for beginners (who are starting out small), I strongly recommend that you go for long tail keywords. Why? Because you won’t stand a chance of getting to 1st page in Google if you aim for broad topics. Better to go slow and easy than to remain hidden in page 50.
3. Use Latent Semantic Indexing (LSI) Keywords
LSI keywords are equivalent phrases of a particular keyword (like synonyms). If your blog post is centered around the keyword “bike equipment”, LSI keywords might pertain to cycling equipment, biking gear, bike stores, or cycling clothing.
Technically, it’s hard to explain. But if you are really knowledgeable about the topic, then you can generate LSI keywords yourself. Just write naturally and you’ll create synonyms and equivalent phrases as a result. If you’re having trouble especially if you’re a non-native speaker, try using LSIGraph or OneLook to generate LSI keywords.
4. Add Internal & External Links in Your Content
Internal links are what makes your posts and pages connected to each other. External links are used when trying to source out to a different website for reference and tools. It’s a great practice to have a combination of both of them to really spread the authority of your website to the pages that need it.
If you’re just starting out, you might not have enough pages to link with. I suggest that you continue to fill your website with awesome and helpful content on a regular basis. In that way, you will have more linking options to choose from in your content.
5. Structure Your URL using Permalinks
If you run a blog, chances are you’re writing about a niche with different subtopics under it. When you’re in the fitness niche, you might be covering topics such as juicing, diet plans, workouts, and so on. Juicing can then be broken down into juicing equipment, juicing recipes and on and on.
Regardless of the niche, it’s important to create a URL structure showing readers the breakdown of your blog posts. Try mind mapping your site content and either use categories or tags in WordPress to classify your content. And, don’t forget to set your permalinks to generate neat looking URLs of your posts that users and search engines will love.
6. Write Longer Content
Writing longer posts might take more time and effort, but it can help you rank higher in Google search. The more you write content, the more keyword opportunities you’ll get in search. Google’s bots read every word in your content, which is why you often get ranked for unusual keywords that you never aimed to rank for.
But you might be wondering, people are lazy in reading huge 2,000-word articles. With the Information Age, won’t it make sense to write shorter posts instead? Not quite. Remember, longer content also means that your readers will benefit a lot from your information. So while others get bored and bounce off, the ones who stay are more likely to engage with your content.
7. Blog Comments Also Count!
An opportunity that’s often missed by bloggers is having comments. Remember, they’re still part of the website and should never be neglected. In fact, when people are commenting on your site, it means that you’re creating engagement in your site, which is a good signal for search engines as well.
If you have a 1,000-word post and 10 people leave 100-word comments each, that’s an additional 1,000 words for you, which makes your word count 2,000. What if you have 100 great comments in a single post? Suddenly, your content becomes interesting to talk about, which is a sign of things to come.
8. Add Social Sharing Buttons
If you have great content and a thriving comments section, readers would instinctively conclude that your post is really remarkable. So what do they do when they see one? They share it to other people! By the way, social sharing is also an indicator to Google that your site is authoritative.
That’s why social sharing buttons are a must for any blogging website. It’s not that hard to get one, all it takes is a WordPress plugin to get started. Just include the common buttons like Facebook, Twitter, Google+ and LinkedIn and you’re good to go.
9. Increase Your Site Speed
Site speed is an important ranking factor in search results. After all, would you go to a website that loads more than 5 seconds, only to see a 500-word blog post with lots of sidebar stuff that you don’t need? Of course not, Google chooses the fastest sites and puts the slow-loading ones down the ranks.
That’s why I want you to test your page speed right now. Head over to PageSpeed Insights or to any other tool you prefer and start fixing issues in your website. Know your score and your page loading time to see where you can improve.
10. Mobile Responsive Design is Key
The demand for mobile search is ever increasing. That’s why if your site looks bad right now on a smartphone, then this might be the right time to optimize your website. If you don’t want to worry too much about mobile SEO, then change your theme to something mobile-responsive, or try investing for Premium WordPress themes that support mobile (like this website’s theme, Eleven40 Pro).
Google’s latest update is actually geared towards mobile responsive sites. And strangely enough, big G lowers the rankings of those that don’t get optimized for mobile devices.
Learn More About On-Page SEO Techniques
I can’t cover everything about SEO in this post, but it helps that you study more about it. Once you’re knowledgeable enough, don’t forget to take action on the technique you’ve learned. Apply it in the next blog post you’re going to write.
To start getting results, Search Console is your friend. Record the initial average position of your pages before optimizing and set 1 to 2 weeks for running the test. If you did the job right, then you would see an improvement in your position. If it didn’t improve, that’s okay, at least you learn what doesn’t work.
If you need mentorship and guidance, I can help and guide you through. You see, I’m currently part of a community full of Internet Marketing experts and SEO specialists, who also guided me when I was first starting out. The platform is called Wealthy Affiliate, and it’s founded by Kyle & Carson in 2005.
WA is a platform that provides online courses and tools to attain maximum success in your online business. If you decide to try the platform (which is FREE), you can see me right away when you go onboard.
To learn more about SEO, here are some posts that might help you out:
What are your thoughts and insights about on-page SEO? Do you have other suggestions and tips to add into my guide? I would love to know more from you by leaving a comment below. Thanks for reading and I look forward to seeing you rank #1 in search!