Keywords are essential for the success of a website. That’s why in this article, I’ll show you how to find low competition keywords by targeting more specific topics to blog about. I will explain what a long tail keyword is and why you should use it for your website. Also, I’ll be sharing my guidelines when looking for these keywords, as well as recommend tools that are great yet simple to use. I promise that there will be no complicated stuff and everything will be kept simple.
What is a Long Tail Keyword and Why Find One?
A Long Tail Keyword is a phrase that has at least three words with the objective of getting to a more narrow and specific idea. As a consequence, it tends to get less search traffic than a normal keyword because the more specific you get, the harder it will be to find. So why would we even bother getting such keywords in the first place? Well, there are a number of good reasons:
- These keywords tend to have low competition
Because long tail keywords are very specific, then most likely competitors within your niche will scatter across different places. The result is a decrease in websites competing for the same keyword. That’s why I see this as a very effective strategy in order to rank better in search engines and get your website noticed easily. You might have a keyword that has 10,000 monthly searches, but if you’re on Page 50, then what’s the use?
- You could better focus on the topic you’re blogging
As you add words into your search phrase, the more you are closing in on the boundaries of your blog post. The result is a more deeper focus on the topic that you’re discussing. You see, having no focus in life is dangerous because it will lead you to procrastination. The broader the subject, the more you will have to cover and discuss, which leads to the next reason.
- It’s easier to blog about these keywords
The more you go with the specifics, the easier it would be to create content on. If you’re doing product reviews (say basketball shoes or cheap smartphones), you only need to go to the manufacturer’s website or buy the actual product itself and from there you can create a 1000+ word blog post explaining the facets of that product. You will also have an idea of where to get the resources for your content research.
- You can connect better with your customers
Always remember, people are going to search engines like Google and Bing in order to solve their problems, and it’s your job as a marketer to target them. Here’s the trick, people who enter long tail keywords will have most likely researched enough times to better define what they are really looking for. Therefore, these same people will tend to convert better than those who do generic searches.
Let’s Find These Awesome Keywords!
In this section, we are going to do a simple keyword research by introducing you to the tools that I currently use. I’m going to give you the guidelines as to what I look for in a long tail keyword in order for it to qualify as a good keyword. And then, I’m going to add some little tricks that help me with researching these keywords. By the way, I made a video explaining the process, so please click on the play button below to watch it.
Guidelines in Choosing These Keywords
There are only three criteria to doing long tail keyword research. That’s why I told you that it’s an easy method because you’re not going to undergo some complicated stuff. So what are these guidelines anyway?
- Keyword must be specific
When choosing a keyword, make sure that the idea of the phrase you’ve found is specific and covers not that much scope. In the tutorial video, I started with a root word “cycling”, which is a broad niche in itself. The way I narrowed it down is by increasing the length of my keyword and added some extra dimensions to the original word. Those dimensions are “losing weight”, “good exercise”, and “bike helmet”. But I believe that there are more facets to learning the cycling niche such as accessories, competitions, and tricks. I hope you get the idea by now.
- Monthly Search Volume is at least 40 per month
I know that as a consequence of more specific searches, popularity of the keyword decreases. That’s why the monthly search criteria for qualifying a long tail keyword is low. Just aim for a minimum of 40 searches because surely, a lot of good keywords will pop up as a result. It really just depends on the niche you’re blogging about.
- Competition or QSR must be less than 150
The main advantage of long tail keywords, SEO-wise, is the amount of competition you will compete with. Obviously, the lower you can get, the better. I like to limit my QSR to less than 100 competing for the keyword (what I call “Low Hanging Fruit” Keyword) for best results. But still, I believe targeting less than 150 competition keywords will work just fine.
The Tools I Recommend
I will introduce you to the tools I’ve just used in the video. Take note that these are my personal preferences and I don’t expect that you’ll appreciate them that well. But if you decided to use some of them, surely it will help you a lot in your keyword research.
Jaaxy is a keyword research tool that you can use to acquire data about a keyword such as search volume, QSR (Quoted Search Results), KQI (Keyword Quality Index), and Traffic. There are other things you can do inside Jaaxy like brainstorming ideas, doing alphabet soup, search analysis and so on. When you create an account, you will be given 30 free searches in order to try out this tool. After which you can pay and upgrade your account to get unlimited searches and more advanced features.
- WA Keyword Tool
Actually, the WA Keyword Tool is just a built-in feature of Wealthy Affiliate, which is an online business training that I currently attend to. However, it is as good as Jaaxy when it comes to finding keywords because the founders of both services are the same (Kyle & Carson). You also get 30 free searches as a Free member, but is unlimited once you upgrade to Premium.
- Keyword Planner
If however you can’t afford an advanced tool for long tail keyword research, then try the Keyword Planner for Google Adwords. It’s completely free to use and could provide some useful data as well when it comes to search traffic and competition. The only problem is that it doesn’t show the exact results, which are very important when deciding on a keyword to use.
- Answer The Public
Moving on to other tools, we have Answer The Public. It is a UK-based company that will help you generate hundreds of long tail ideas in just seconds. Cool, isn’t it? Just look at the image below and see how interactive the website is. You enter a root word, and all the surrounding keywords will sprout in a very short time. So if you are feeling blank and nowhere to go, then this tool might help.
- Google Search
Believe it or not, Google search can help you generate a high quality, long tail keyword that provides good search volume and less competition. For me, what Google does is to rephrase a keyword so that you can approach it in a different way but maintaining the same idea. Remember, search users vary with their choice of words and level of vocabulary and often, the more simple words win in keyword research.
These Keywords are a Head Start for Beginners
Surely, long tail keywords are not common to a lot of people, that’s why it’s a trade-off to replace monthly search volume with number of competition. I know it can be mind boggling at times to find a keyword that is quite rare to find. But if you’re only a beginner in keyword research and SEO, then this approach is your friend.
Start small. Don’t hurry too much to become successful, that won’t simply work. You will find out that you get burned out easily while creating a long blog post that covers many different topics. What you can do instead is to create those different subtopics first, and from that you could compile them in order to form an ultimate blog post. It’s a better bet and makes you more knowledgeable in the process.
And remember, no matter how great your chosen keyword is, if you don’t create high quality content then people would simply leave your page. In other words, keywords aren’t everything. That’s why before you focus on getting your content out there, make sure that the content you’re sharing is of the best quality, and the way you do that is through consistent practice.
That’s it for my blog post showing you how to research long tail keywords. Do you find this approach easy? What can you say about the tools I gave? Did you learn something from my video? I would really love to know your thoughts by leaving a comment below. Thank You and Good Luck with finding Long Tail Keywords!