It’s easy to generate blog ideas, but hard to decide on one. That’s why in this article, I’ll show you how to choose a topic for your next blog post when you’re full of ideas and can’t decide yet. By taking some factors into account, I believe that you will be in better shape in choosing the best topics to write about.
Have Your Topic List Ready
The first thing you want to do is to create a list that contains all the potential blog topics that you want to write about in your niche. If you haven’t made one yet, then this article will help give you a head start. Spark your creativity and brainstorm ideas OR use an online tool that will do it for you. I suggest using tools like Answer The Public because it will give you insights in any given subject.
One word of advice, never criticize the ideas you generate. Just put everything out and don’t reject them yet. You need every bit of idea whether you feel like blogging about it or not. If it is possible to have every thought out like a vacuum cleaner in reverse, then you should do so. After all, it’s nice having a long list of ideas because our minds kind of perceive it as “making more progress”, isn’t it?
How to Choose a Blog Topic: Use These Metrics
The following guidelines below are the things that I always take into consideration when planning my next article. I find that these items are very easy to follow and that it works especially if you’re still a beginner in blogging.
- Level of Knowledge
The most obvious factor in choosing a topic to blog about is the amount of knowledge you have on a topic. Out of all the ideas in your list, which are the ones you’re very familiar with? What are those items that make you feel from within that you have something awesome to brag about? How detailed can you get in a given topic?
To help better answer these questions, look at the things that you have been successfully doing, which are most likely engraved in your daily activities. The simplest of tasks such as creating diet plans and researching medicinal herbs might actually feel nothing for you while for some, they’re struggling to get by. That means you have mastered the skill and can therefore share your knowledge by blogging about it.
At the other end of the spectrum, there are people who have little to no experience about a given topic. So will they even stand a chance against those gurus out there who have supreme content? Well, it depends. If you are struggling with blogging a topic that you have little knowledge about, then you should make up for it by doing lots of research. Much better, practice what you have learned so that you’ll retain more.
- Scope of the Topic
How broad do you think your blog ideas are? Or are they specific enough to be explained in 1000+ words? Because the truth is, not all blog posts are created equal. Some are very specific blog topics while some are covering ultimate guides or introductions to subjects. But most of the time, articles thrive in the middle which don’t seem like a problem at all.
Having said this, how then will you find out if your topics are broad or specific? The best way to do that is to identify connectors within the phrase such as for, without, with, by, about, to, while, and, or, versus, in, and so much more. These words simply indicate a unique perspective on a subject and it allows a topic to be more elaborate. I’ll give you some examples in my next upcoming blog post, so stay tuned.
There is one implied truth when talking about scope or depth of a topic, that is, it’s boundless. You can literally broaden up a subject as well as narrow it down without any limits in either direction. For example, if you start with smartphones, then you can broaden it up to cover all mobile devices. Narrow it down and you can focus on expensive smartphones only. I hope you get the point.
Will your chosen topic be relevant to the audience your serving? Like for example when you are in the golf niche, which blog topic will you choose: basic golf strokes or building your muscle? Which topics in your list will serve a greater purpose and deem more valuable to your people? Pay attention to this step because this is very important.
Basically, what you want to aim for is helping people with their problems. That’s how they perceive value in your content. If you don’t take this into consideration, then you will have a hard time earning their trust in your website. The way you do this is by researching common questions or trending topics that people seem to have trouble about and go answer them. Try Q & A sites and Google Trends.
Another way to look at relevance is having consistency with your own brand. Always remind yourself of what your website is about by going to your “About” page or looking at the articles that you have already published. When you’re done, head back to your list of blog ideas. Based on the description of your website and the flow of your content, which topics will keep your brand consistent?
- External Resources
Look at your idea list and see if you have resources that you can use to back the article up. Out of all the topics you propose to write about, what are those several ones that you think you can back with great resources? The reason you want to do this is to make sure that you are writing content that people will find very engaging.
If you have a product review idea in your list for example, make sure you own the product you will blog about. If you have a topic about “why lifelong learning is important”, make sure you can cite some examples of notable people actually doing that. If you want to blog about “why multitasking is bad”, show readers the research that proves that fact.
But the best resource you will ever have in your arsenal is your experience. When you are blogging about how to lose weight, you will be in the best position to write if you have lost weight yourself, right? If you’re a best-selling author, then you can position yourself to teach people how to write a best-selling book. Bottomline: If you have enough resources for a topic, then you should write about it.
- SEO Value
Do you want your blog posts to rank in search engines? If you answered yes, then you should take into account the SEO value of the topics you are going to blog about. The way you do it is through keyword research. If you don’t know about this yet, I highly recommend that you study the basics now by taking trainings on the subject.
Find out your potential blog topics’ monthly search volume and amount of competition by using a keyword tool like Jaaxy to gather data. After which, make sure you can incorporate those keywords you have found into your blog post. The best topics that you can write about are those that have very good SEO values. That’s why you should invest in these sophisticated tools to improve the quality of your blog posts.
There will be different guidelines in doing the research depending on the scope of your topic. If you plan to go broad, then you should aim for huge amounts of monthly searches (500+). But if you want to write about something narrowly focused, then aim for long tail keywords that have low competition. I’ve created a simple guide on how to do the latter (tutorial video included).
Another metric to look for while looking at your topic list is your call-to-action (CTA). This little piece of text placed at the end of every article is your only opportunity to gain value from the topics you’re posting. While you’re providing valuable content that is helpful to people, you should be taking something from it as well.
To make use of this, you might want to take a look at your list of content ideas. Ask yourself, “What are the topics you can attach your call-to-action with so that it will be worth blogging about?” CTA’s can be telling people to subscribe to your email list, promoting an affiliate product, following you on social media, or simply just asking readers to engage by leaving a comment in your article.
If you have no intention in the blog post ideas you generated, it’s either you discard them or tie them to something useful in which you will benefit in some way or another. After all, you’ve done everything you can to gain traffic through your SEO. So why not keep these same people who’ve already come to appreciate your content a lot?
Bottomline: Learn to Think Ahead
I don’t ask of you to follow all these metrics because you can’t make each of this right. However, if you find yourself having tons of ideas to blog about, then these factors will help determine the ones that will stand out. What I’m really stressing in this article is that you must learn to think ahead even when you’re just choosing a topic.
Having a roadmap for your blog posts will ensure that you won’t get lost in your journey. It will better convince you to write more even if you don’t feel motivated to write. As for my experience, creating articles became easy because I systematize the way I write them and not just approach it aimlessly.
Oh, and don’t forget, what really matters as a blogger is creating useful content that people would love to read. While it’s vital to choose a powerful topic, it won’t matter if people stop reading and leave your website fast. Make sure to get them hooked and do whatever it takes to engage readers in every way you can.
Right now, I’m still in the process of improving my content. For each post I publish, I could feel myself getting better. I always look for better ways to make my content useful and create a system out of it. But what really enhanced my blogging and Internet Marketing skills is the online training and mentoring I received from Wealthy Affiliate. Try it because it will definitely give you a boost.
Did you find my article useful? Do you agree with the metrics I’ve stated? Want to add something? Please share them in the comments section below and let’s talk about it.