It’s impossible to see your audience reading your content. However, if you have a reader’s profile by your side, then you can virtually communicate to your target audience to better tailor to their needs. You will learn more about reader profiles (and buyer personas) by reading this full article.
What is a Reader Profile and Why Bother
A reader profile serves as a representation of your target audience. Your goal therefore is to create a hypothetical character who you think will best appreciate your content.
When I first heard of this concept, I got excited because I knew it made sense. The reason why is because of the Law of Attraction, which states that your thoughts are responsible for the reality you have.
By creating a persona in your niche, you are setting yourself up to attract the people that are right for your business. It serves as a visualization tool that gives you an idea of where your blog is supposed to go.
I know your time is valuable and you might be thinking that this step is a waste of time. Maybe you don’t need to create a fictional character at all in order to succeed. So the real question is, “Why bother?”
Do you not want your blog to be a magnet, attracting all the people who have the potential to buy from you?
The truth is, you can work without having any persona. However, you might have a hard time achieving consistent success in content marketing, which in turn affects your conversion rate and site authority.
Come to think of it, if you don’t put your readers into account, they will basically bounce off your site. Instead of having them convert in your website, they will go to someone else who has better content than you.
Bottomline: It’s very important for your online success.
Guide Questions For Creating Your Profile
When you’re fully convinced, then here are the following questions you must ask to help pinpoint your ideal readers.
- “What Do I Want Them to Do?” – Call to Action
You might be wondering why I placed this upfront. Remember, always begin with the end in mind. You can’t create your reader’s profile if you’re not going to point them in the direction where you want them to go.
Do you want them to comment or share your content? Do you want them to subscribe to your email list? Or do you want them to buy your affiliate product? It’s important to have this goal placed even before you start in order to create an awesome reader profile.
- “How Much Do I Know about My Readers?” – Demographics
You must get as much details as you can about your ideal readers. When you’re running a niche blog and you create content that is relevant for your target audience, then you are obligated to do your research on them.
Consider the following details below to better identify your readers:
- Education Level
- Income Level
- Size of Family
- Physical Features
- “What Are They Naturally Inclined To?” – Likes or Dislikes
Do they love eating pizza? Do they love watching movies? Do they love reading novels? Do they love listening to jazz music? Those natural inclinations they have might give you a clue as to how to communicate to them effectively.
The flip side to this would be to identify what they dislike. Are they afraid of heights? Don’t they like having extra belly fat? Do they hate vegetables? Or maybe they don’t want to dine in an expensive restaurant. List these items as much as you can.
- “What Do They Spend Their Resources On?” – Interests or Passions
Your target profile can be defined by how they allocate their resources such as time, money and effort. See if there is a common pattern or behaviour that they follow. Or, simply create your own persona and control what you want it to do.
For instance, you can make a profile that represents a group of people who loves surfing on Facebook and Twitter. Another example would be someone who spends most of her money on romantic novels, the reason why she has a large collection of such genre of books.
- “What Problems Are They Trying to Solve?” – Problems
This question is very important and is perhaps the reason why readers are searching online for blogs. Suppose that they landed on a blog that you own and you created content that is relevant for them. Wouldn’t you be in the best position to solve their problems? That’s why you must never forget this element in your persona.
For instance, does your profile struggle with solving math problems? Does she have a problem with losing her extra belly fat? Is the person looking for high quality spare parts for his car? I believe defining these problems is one of the best ways to make your profile more realistic.
- “What Do They Want to Achieve?” – Desire
If a person doesn’t have a problem looking to solve, then maybe he’s trying to attain something for himself. Positioning your blog to fulfill one’s desires is another way to convert them in your website. Recognize your target reader’s goals and add these details into your reader persona.
For example, you can create a person named John, who has a goal of earning $1,000 a month additional income that would help supplement his job. Lisa, another theoretical character, has a goal of writing a 200-page book in the dating and relationship niche. Once you have this in place, you can then dedicate your articles towards them.
- “What Are Their Beliefs and Principles in Life?” – Beliefs
These are the principles that your target readers hold in their everyday lives. Depending on your niche, there will be varying belief systems that your target readers have. The best way to get started then is to look at your own personal beliefs and equate them to your readers’ so that you’ll find common ground.
If you believe it’s possible to lose weight without cutting back calories, then your readers should believe that as well. If you believe in following your passion, then set your profile to represent those who follow their passions. If you believe in the abundance of wealth, then target those people who truly believe in abundance as well.
Create Your Reader Profile Now!
I hope I’ve enlightened you on the concept of reader profiles and that you can start creating one right now.
Start off by giving him or her a name and a picture. Afterwards, start answering the guide questions I’ve presented in this article. Arrange the details in any way you want if it will make logical sense to you.
Another thing you can do is customize your reader persona so that it will become more visually appealing to you. There are many templates out there on the Internet and you are free to use whatever feels comfortable to you. Truly, the sky is the limit when you’re creating these profiles.
I know this might feel awkward at the beginning because it feels creepy to create a false identity, but trust me on this. When you have an ideal character by your side, your content will not be veering off in different directions because you know who you’re talking to.
Once you’re done creating your ideal reader’s profile, it’s time to move on to the next step, which is getting the readers to your website.
Learn the principles of SEO and apply it to your content in order to build traffic into your website. Make sure you’ve created relevant content based on your reader’s profile because that will lead to higher conversions and hence, more success with your website.
If you’re still not familiar with SEO and learning how to create quality content that engages your audience, try joining an online training platform that will help you in every step of the way.
Another thing you can do is read some of my articles about blogging:
Have you created a reader’s profile yet? If not, do you think creating one will help improve your blog? Let me know by sharing your ideas in the comments section.