Ran out of blog ideas? It sucks, right? Don’t worry, I’ll show you how to find ideas for blog posts by turning huge topics into smaller, manageable ones. In this way, you’ll naturally generate hundreds of ideas out of a single topic. So if you are out of words right now, then I suggest that you keep reading the article.
12 Ways to Narrow Down a Topic
Without further ado, let’s just get to the meat of the discussion, shall we? Listed below are the ways to narrow broad topics into smaller, specific ones. I’ve taken the time to give examples for every scenario by creating mind maps for each, which I generated from a tool called Coggle. Also, I used another tool called Answer The Public to generate some of the ideas included below.
The most obvious way to narrow down a topic is to tackle its subtopics. I believe this works pretty well with subjects that are textbook in nature. Remember when you opened your books in school? You would first stumble upon its table of contents to see what lessons you’re going to learn. Just take the image below for example. Surely, if Online Marketing had a book, these are the items you would most likely see inside.
2. Technical Jargon
You can also break something down in terms of technical jargon related to a given subject. Did you know that every word or term that you learn in your niche is potentially a blog topic? Yes, it is! Never underestimate every word you know because not everyone gets to learn them. With that being said, I believe you can teach someone new terms through your blog posts.
3. Level of Difficulty
Now arrange these technical jargons and classify them as either Basic, Advanced, or Difficult stuff to learn. Basketball for example can be discussed first by tackling the basics, which I believe are dribbling and passing. Once familiar, you can then tune up to cover shooting and rebounding. After which, you tackle playmaking and defense. Narrowing down topics this way will help target people’s level of knowledge very well.
4. Unique Method/Strategy
The next method of breaking down huge topics is classifying them according to unique methods/strategies/principles that real people devised. I happen to have an interest in playing the Rubiks Cube, the reason why I used it as an example below. The techniques I’ve included in the image are ways of solving the cube, which I found out to be really interesting things to blog about because they’re simply unique and more focused.
5. Commercial Aspect
Want to get specific? Try blogging about different products and services within your niche. While you can talk about lots of facts and info, it also helps to have a unique take on commercial aspects of an industry to help people with their buying decisions. Research on the products by going to sites like Amazon and ClickBank and guess what, you might actually earn some real money from it!
Describing something is actually a great way to narrow huge topics. Most likely while you’re creating the article, you will be focusing on the adjectives used to describe the main topic. Cakes for example have different types such as butter cakes, sponge cakes, and yeast cakes. Every breakdown is an individual topic itself because the content you create for butter cakes for example is different from the ones for sponge cakes.
How about narrowing your scope to a particular demographic? That would be pretty nice because there are many ways to narrow down people’s demographics such as age, gender, race, profession, interests and so much more. Every topic that is targeted to a demographic would be very focused and is indeed more relevant than just covering general knowledge in your blog posts.
Another unique way of becoming more specific is by pertaining to certain places and localities. You can take advantage of this method if your niche or subject involves places to go to such as in the case of Real Estate (refer to figure). You can potentially draw out ideas just by imagining what it looks like to discuss a topic in various locations such as countries, cities, or towns.
9. Special Conditions
Placing special conditions is one unique way of breaking huge topics into smaller ones. When I generated the blog topics in the example below, I deviated out of the average and did some research by using Answer The Public. You might be wondering, “Why bother these special topics?” As it turns out, some of these topics make awesome long tail keywords and would therefore help improve your SEO.
Another great way of generating blog post ideas is by tying a subject to current events. Cancer for example is a subject where lots of new things are happening on a daily basis. Fashion is another great example of a topic wherein hot trends are always occurring. Politics on the other hand are full of news and controversies. Whatever your niche is, make sure to take advantage of these happenings because they make great blog topics.
11. Compare & Contrast
If a topic is too broad to blog about, why not tie two of these together at the same time? In this way, you can compare & contrast the two items and make your readers think hard. Looking at the image, the following items are examples of well-known online business training programs. I tied them all to Wealthy Affiliate so that I could review them side-by-side. And guess what? Every connection is a potential blog idea!
If you’re thrilled to write one, you can generate blog post ideas that are basically off-topic. For this to work, you need to think outside the box. I chose the subject of Math Geeks in the example and from that, I thought of weird ways to describe them. Who would have thought of mathematicians capable of solving crimes or finding animals that are good at math? I believe they are interesting reads and could grab somebody’s attention for sure.
You’ll Never Run Out of Topics Again
There you have it, the 12 creative ways of coming up with blog ideas. Use these techniques to your advantage and you’ll literally drown in hundreds of ideas in a matter of hours! Just remember to put the initial work because these topics will definitely require some research on your part. But once you’re rolling, you can start to blog once again.
Another thing you can do is create combination of these techniques all at once! You can tie in demographics and localities for example and create more specific topics such as “How to Buy Real Estate for Office Workers in Canada” and “Travel Guide to Asia for Americans.” Just be creative when generating these ideas and don’t criticize them until later.
What To Do Next
After generating a huge list of ideas, it’s time to choose the best ones. Here’s the deal: You want to be creating the best content possible all the time and make sure it’s worth writing about. So out of a hundred topic ideas you’ve created, which of them do you think will stand out?
Anyway, thanks for taking your time to read this article. I hope the examples I’ve given through my mind map have enlightened you and given you an idea of how to break down broad subjects into smaller pieces that’s easier to manage. I love going small because then, I could aim for long tail keywords that have less competition.
To find those stats, I either go to Jaaxy or the Keyword Tool inside Wealthy Affiliate, which by the way is an online business training I attend to. WA is my recommended training tool that you get if ever you decided to find education online. The training will walk you through the process of creating a successful online business in the long term.
Did you find this article useful? Did you feel enlightened as to how you’re going to systematically approach the development of blog ideas? I would really like to know by sharing them in the comments below.