So you want to make a website?
You have this ambition of building an online business and everything is set. You know your niche, you know what content to write, you know how to monetize your site, everything seems to align perfectly.
But something’s missing. You realize there’s one more thing you need in order to get things rolling. You need the perfect domain name for your website.
In this article, I’ll give you guidelines on how to pick a domain name that works best for your business. Follow these tips and you’ll surely develop an identity that others will easily remember.
What is a Domain Name and Why It’s Important
Your domain name serves as your identity online and is what people will remember to access your website. Technically, it represents a unique IP address used to locate your website. If it wasn’t for the domain name system (or DNS), you’d only access my site by going to 22.214.171.124.
In business terms, think of a domain name as your company name online. At first, no one knows that your website exists, and the only way for them to be aware of your existence is to promote your brand (like what you’d do in a real business).
Once you have visitors to your site, your job is to serve them with the best value you can give. When done right, you’ll convert them into paying customers. Whatever their overall experiences may be, whether good or bad, your brand is put on the line.
From the moment your site is born until it grows into a big business, you’ll carry your domain name with you. That’s why you must choose one that fits your overall brand.
Use These Tips to Create an Awesome Domain Name
It’s time to pick the name of your website, one in which you’ll be remembered by your customers. Whether you run an offline or an online business, the following tips will help you make one.
1. Always Start Off With a .com Extension
The .com extension is the most widely used top-level domain of all. But because it’s so common, finding the right domain name is very hard, considering there are more than 1 billion websites on planet Earth.
If the .com equivalent is taken and you’re running out of ideas, then go for a .net or .org domain. Another alternative is to localize your extension by using .uk, .ca, .jp, or .au if your business covers a defined geographic area.
Watch out for weird TLD’s though. Lately, there has been a rise of unique domain extensions like .pizza, .beer, or .game. And while you think it’s cool to use, they might ruin your brand’s reputation.
2. Use Keywords In Your Domain
According to Backlinko, one of Google’s 200 ranking factors is having your keyword in the domain name, especially one that’s an exact match.
So go ahead and do your keyword research until you find a phrase that matches the nature of your business. I recommend using Jaaxy for that because it provides domain name availability for your chosen keywords.
3. Be Creative and Make It Unique
With so much websites on the Web, it can’t be helped that most of the good keywords are already taken. That’s where you have to be creative and mix things up. Try using metaphors or unrelated words and connect it to your main keyword and surely, your domain name will be approved.
Remember, it doesn’t have to make sense or be found in the English dictionary for it to be qualified. Just play with it and ask for others’ feedback to see how good your domain name is.
4. Use Your Own Name
If you want a domain name to be approved quickly, then simply use your name as your website and focus on growing your personal brand. If your name is already taken, include your middle initial or add a word next to it (like gatesnotes.com).
Who knows, you can be the next Neil Patel or Seth Godin in your niche if you do a great job of building your brand and reputation!
5. Make It Easy to Spell and Pronounce
When you introduce yourself or your company, people don’t want to struggle with typing your URL. That’s why you must make it easier for them to access your website.
Avoid hard-to-spell words as much as possible and focus on common everyday words such as money, apple, shop or man. To test it out, try pronouncing your domain name to your friends and see if they can spell it out on a piece of paper.
6. Keep It As Short As Possible
The best example of domain name is one that is short and easy to type in a keyboard. I recommend using one or two words only for your website. Look at Google, Amazon, Facebook, Yahoo, or Moz, they’re short and therefore easy to remember.
But of course, it’s hard nowadays to come up with a unique domain name for your business, especially one that is short. If you do come up with a nice name, you’ll be rewarded for a lifetime.
7. Avoid Hyphens and Numbers at All Times
People intuitively type a website as one straight piece of text, not with numbers or hyphens. If your domain name has some special characters in it, you’ll just mislead people to a different website and end up getting lost.
That’s why you should never treat your domain name like a username or password in some RPG game and instead focus on making it as easy to type as it can.
Go Ahead, Start Naming Your Website Right Now
There are a billion websites on this planet, and it just keeps on increasing. Chances are, you would soon miss out on the best names if you wait a week or two to register your precious domain name ideas.
Here’s the thing, once a name is bought, it’s not available anymore. If you plan to redeem it at a future time, you might end up frustrated when someone gets it first or worse, sells it at a higher price. That’s why if a domain name struck you, get it right now even if you don’t build a website yet.
While you’re not yet sure of registering a domain, why don’t you try building your own website for free? Register a name in the plugin below (it’s powered by SiteRubix):
Once you’re approved, you’ll be asked to create a Wealthy Affiliate account.
Wealthy Affiliate is an Internet marketing platform owned by Kyle & Carson. It’s an online business training website provided to you along with the creation of your website. In this way, you’ll be knowledgeable of the basics of running a WordPress site even if you have no technical skills.
You don’t need your credit card because it’s all FREE to try. Attend the training, explore the community, create your very own website and of course, choose an awesome domain name in this all-in-one platform.
Have you found my tips helpful? What do you think can I add to the list? Leave your suggestions and insights in the comment below.