Google loves to rank blogs that are always updated. While there has been a lot of argument on the Web on how often you should publish content, I believe that in the end, it will all boil down to you.
In this lesson, we are going to cover all about publishing frequency and find out how often you should blog for you to become an effective blogger.
More Content means More Ranking Opportunities
The first question that comes to mind is: Does publishing more improve your SEO?
If you patronize big sites like The Huffington Post and Forbes, which publishes hundreds to thousands of content every single day, it’s easy to believe that publishing by volume matters for getting ranked in search.
And that’s right, more content means better SEO.
Google crawls your site through their bots in order to index your pages. If you post more frequently and accumulate lots of content, then these bots will crawl more often, therefore providing you with more opportunities to rank. And when you rank well, you will appear more in the search queries.
Do this consistently and sure enough, Google will start to trust you and increase your authority with time. This is what Kyle (from Wealthy Affiliate) often calls the “Brute Force” technique in SEO.
Less Content means Better Quality and Engagement
While we’re talking about quantity, let’s not forget the other side of the coin, which is less publishing frequency.
The truth is, there are sites that actually thrive in less than one post a week frequency (like James Clear, Zen Habits and Backlinko). Even when they have less content available, they could still attract lots of visitors to their site and be successful at SEO and in business. How is that possible?
What they do is they focus on the quality of their content and the amount of engagement they are having. SEO-wise, they’d rather spend their time promoting their content by reaching out to other blogs and acquiring backlinks. They use data from tools such as BuzzSumo to pick the topics they’re going to write.
Honestly, I don’t recommend this for beginners as this is very challenging to pull off and be successful. When you’re starting with zero knowledge and have no idea on how to write remarkable content that engages readers, you’ll only end up overwhelming yourself.
But if you’re an experienced writer and are very confident enough with your skills, then you can go for this path.
How Often Should You Blog? Factors to Consider
There’s really no magic number when it comes to publishing frequency for it depends on the situation. So what must you take into account when making a decision?
1. Content Length
Longer content is beneficial for SEO because Google can find more avenues to rank your pages because of more words. But from the reader’s point of view, it’s actually much better to keep it short and concise when explaining your point.
Obviously, the fewer words that you need to type, the faster you can finish a blog post, meaning you’re in a better position to post more frequently. But if your plan is to explain more ideas and create longer lists (like these 25 tips I’ve created), then you need to take the time to writing them.
One huge factor that determines how regular your posting will be is your ability to maintain the quality of your blog posts. Remember, you must NEVER compromise quality for quantity no matter what type of content you wish to deliver.
To measure this, try following a routine such as 5 times a week and observe the quality of your article. If you think this makes your writing terrible, then slow down. But if you decrease it to 2 times a week and find yourself feeling lazy, then you should speed up.
Can you make sure that the content you produce is relevant to your audience? You may have a perfect blog post, but if your readers can’t relate to your content, then it’s useless.
Also, are you creating more evergreen posts or more trending posts, or a combination? Does your content aim to help people with their problems, or it’s just showing off? If you can’t pay attention to these questions while you’re posting more often, then you might as well consider slowing down.
4. Nature of Your Blog
You must be familiar with the blog you’re working on. If not, then look at the majority of your blog posts. Are they mostly Educational? News? Walkthroughs? Media-Rich? Business-Related? Or a Combination? Depending on your niche, the nature of your blog will vary.
For instance, there are industries that thrive on trending content, so it’s a necessity to write more frequently at these niches. But if you’re like me, you might be in a niche that demands how-to’s, list posts and a little bit of news, so you can write less if you want. Understanding the variety of posts you have will give you a better idea on how often you should blog in your website.
5. Type of Content
There are many ways to write content, the most common being tutorial posts. In general, you need to decide on which type of posts you will focus on, which depends on the nature of your niche.
If you plan to post more often, then you can write how-to’s, news posts, short lists, & resource lists. On the other hand, posts that take more time include product reviews, ultimate guides, long lists, and media posts (one that contains videos or infographics).
How long can you keep up with your frequency? Because if you write 7 posts in a week then disappear for a month, and then write 2 times a week, it’s actually a bad sign for Google and your readers alike. Who wants to do business with an unpredictable guy anyway?
Be honest to yourself, how often are you willing to provide content for your blog on a regular basis? It’s no use to brag to your friends that you’re submitting 5 posts a day when you only do it for 3 days.
Imagine you are publishing every day, but realized that you ran out of blog topics, keywords, and knowledge to deliver for the next day’s content. Wouldn’t that be frustrating? Now you have to gather resources all over again just to replenish your inventory, which takes time.
Sustainability is important in order to maintain consistency in publishing content. When you decide how many posts a week you will create, make sure that you don’t exhaust your resources too quickly or else you will face burnout.
8. Amount of Expertise
There is an abundance of content ideas and topics in a person who completely immerses himself on the field. That’s why knowing more about your niche provides you with more opportunities to control your publishing frequency.
In fact, if you’re very knowledgeable enough, you can either go for volume posting (more than once a day) or creating really awesome flagship posts that would go viral. But if you’re still trying to figure out how often you should blog, then your current knowledge on the subject will give you an idea.
9. Time and Effort
You want to write 5 articles a week? Great. But do you have enough time and energy to work on that level? Remember, it takes hours of focused sessions to write a typical blog post, and I haven’t taken into account the distractions yet. So let me ask you, how much time and focus are you willing to allocate in your blog?
Don’t fret if you can’t give a good answer, because even if you can’t blog more frequently, what’s really important is consistency. Whether you work full-time or part-time in your blog, you can still emerge successful.
10. Other Priorities
Content is an important of your online business. However, there are other things that are just as important as well. You need to optimize your conversions, build your social media presence, grow email list, analyze your competition, fix website problems, do guest posting and network with influencers.
So how do you manage all that and still be consistent in writing content? It depends on which tasks are top priorities to you and whether creating blog posts is on that list.
Here’s My Recommendation
Take all these factors into account when trying to get in the groove of writing. Don’t worry about not being able to stick to your routine because you can always change it if it doesn’t suit your work style. But to give you a general idea of how often to publish, I recommend the following rates under certain conditions:
a. 1 post a week or less
Focus on developing quality and engagement in your content. The best way to do this is to produce longer content (2000+ words or more), one that readers want to go back to. I must warn you though, don’t write less often if you think it will only lead to procrastination and make you lazy in the process.
b. 2 to 6 posts a week
This is the optimal post frequency for bloggers especially for those who are just starting out. Your goal at this stage is to produce more output without focusing that much on the quality of your writing. Quantity is your priority right now because it makes your craft better with time as you finish more and more articles.
c. 1 post a day and beyond
This is an insanely fast rate of blogging and is quite challenging especially if you’re doing it by yourself. It’s not recommended for beginners but it can be utilized by power bloggers and those who can outsource the content creation to others. And by the way, don’t forget to check the quality of your posts when you’re trying to speeding up.
You might want to read some articles related to the topic:
How frequently do you update your blog with fresh content? What do you think is the most ideal publishing frequency? Share your thoughts in the comments and I’ll be glad to entertain it.