
Starting From Zero looks interesting.
Fred Lam’s signature book seems to have a lot to talk about.
Likewise, the launch of this product is supported by an army of affiliates who are extremely motivated to generate sales.
Question is, why?
Why is Starting From Zero getting so much buzz around it?
Why does it look attractive from a newbie’s point of view?
More importantly, why is it selling at a dirt cheap price?
Surely, there must be a catch as to why this product is built the way it is.
To understand the money-making blueprint once and for all, I’ve put up this Starting From Zero review.
I’ve compiled the necessary data to explain what the course is all about, how it works, and whether you can trust Fred Lam to help you generate an income online.
He claims to have students who are earning 6 to 7 figures, so does it mean YOU can earn millions as well?
Well, let’s see about that.
Whenever you’re ready, just scroll down towards the heart of the review.
Key Details
Name: Starting From Zero
Website: startingfromzero.com/book
Founder: Fred Lam
Price: $1.99 + Upsells
Verdict: Recommended
What’s The Buzz Around Starting From Zero?

Starting From Zero reveals a 5-step framework which enabled Fred’s students to go from zero to selling over $31 million in products.
And by zero, it means complete newbies who have zero knowledge of making money online.
So it turns out Starting From Zero is a ‘newbie-friendly’ course that benefits everyone despite the lack of experience and skills.
Oh really?
Can the course fulfill its promise at all?
During my scanning of the sales page, I immediately had a feeling that the program is going to involve ecommerce.
I know because the income proofs were coming from Shopify.
Taking a closer look, I strongly believe it has something to do with dropshipping.
Which involves selling products without owning any inventory.
So yeah, right from the start, I know with certainty that Starting From Zero is teaching an online business model that works!
The chances of success are drastically increased since the creator of the product is Fred Lam, a guy who’s made over $50 million on the Internet.
Who Created Starting From Zero?

In case you’re wondering whether Fred Lam can be trusted or not, this section will inform you about who he truly is.
As the name of the product suggests, Fred also started with nothing.
He used to be broke, working as a dishwasher with no knowledge and experience of running a business.
It was in 2008 when he first made his phenomenal breakthrough online. Fred invested tens of thousands of dollars to create an online store that sells physical products, then he started advertising it.
Then after a few months, the business grew from zero to generating over $4.8 million.
Unfortunately, this very business collapsed on him overnight and almost got him bankrupt. Banks were shutting him down which got him panicking.
So he restarted from zero and tried to get the business back up.
In his comeback, of course, he started hitting more millions as he figured out the missing pieces of the puzzle.
Fast forward to present, he’s now a very wealthy guy who’s made over $50 million online.
Fred simplified his system to the point where it was so simple, he could teach it to anyone!
And that’s how he helped his students make a combined income of $31 million.
Investigating Fred Lam further, I found out he has plenty of online presence and credibility indicators which I find positive.
The most obvious being his students’ video testimonials:

And written testimonials:

Fred was also featured in various authoritative media sites and channels:

The one that got me hooked, is when I saw he’s associated with Robert Kiyosaki, the author of Rich Dad Poor Dad:

I know Robert a lot because I’ve read several books of him. So the fact that he has a foreword in Fred Lam’s book makes we wanna’ try it out.
Lastly, Fred Lam has his own business website, FredLam.com:

I see a lot of free valuable content inside his website alone, which is without question two thumbs up for me.
Overall, Fred is an interesting guy.
Which is why I’m going to break down his process of making money online.
The 5-Step Framework: How Does It Work?

Fred Lam simplified his working blueprint to the point that he can teach to it anyone.
Well, what is this blueprint anyway?
What is the 5 step framework that’s supposed to take you to success?
1) Instant Online Presence – In a nutshell, Fred is claiming that you can have an online store up and running in just minutes. And yes, I also believe this to be true.
2) Inventory Arbitrage – This is Fred’s fancy term for ‘dropshipping’, which enables you to sell physical products without buying any inventory. Basically, you’ll be buying them only when a customer makes an order, hence eliminating risk.
3) Fast & Targeted Traffic – Traffic is a ‘make or break’ element in any online business. Without it, your business will struggle to survive. Fred is going to teach you one simple strategy that helps you drive lots of traffic.
4) Profit Multiplier – This step will teach you how to multiply your profits by asking more money from your customers in a way that gives them more value and WITHOUT annoying them.
5) Rinse & Repeat – You’ll be able to set up multiple businesses with steps 1 to 4, which is why this step will allow you to scale your income to enormous amounts.
So, what do you think?
Does it look simple?
Well, you won’t know until you purchase the product, right?
That’s why we’re going to talk about that next.
The Pricing: Here’s What Fred’s Not Telling You Upfront
Speaking of purchasing Starting From Zero, how much does the product cost?
Cheap. It’s just $1.99.
By the way, what you’re getting is an audiobook of Starting From Zero, not the physical book itself (correct me if I’m wrong).

So despite Fred holding a book in the sales video, the $1.99 price tag is a digital product which you can download online.
Usually, Fred Lam is offering it for $19.99 on Amazon, so it would appear you’re getting a bargain.
By securing this product, you’ll learn various interesting topics, such as:
- Overview of the 5-Step System
- Creating Your Online Store the ‘New’ Way
- Using Other People’s Money to Build Your Business
- Identifying the Most Profitable Niche
- Processing Your Customer’s Credit Cards
- Getting Access to Millions of Products Without Owning Them
- Researching Products
- Properly Pricing Your Products
- Strategies for Attracting Customers
- Using Social Media to Stalk Your Customers
- Using Facebook Ads
- Creating a Professional Video Ad
- The 3×3 Ad Formula (made by Fred Lam)
- Understanding the Psychology of Customers
- Using Real-Time Data to Find Hidden Goldmines
- The Ad Strategy that Even Amazon Uses
- Automating Your Business With Technologies
- Applying Ancient Selling Techniques With Little to No Effort
- Using Email Marketing to Generate Pure Profit
- Using ‘Instant Investors’ to Scale Your Business
- Diversifying Into a Real Brand
- 4 Phases of eCommerce to Scale Indefinitely
- Flipping Your Business Like a Real Estate
In short, it’s a freakin’ lot!
Fred is providing jampacked value with this digital product.
What I didn’t understand though, is why affiliates are so obsessed with promoting Starting From Zero when it’s only $1.99.
I discovered the reason why when I checked the product’s affiliate page.

Hidden upsells which Fred never told you upfront!
And they’re not just any upsell.
Because on ClickBank, these are One-Click Upsells.
Meaning when you hit the Buy Button, it charges your credit card automatically.
Even if you clicked it by accident!
I won’t take the time to explain every upsell in the funnel.
But without question, you’ll absolutely need them if you want to implement the teachings in Fred Lam’s book.
The problem is, all these upsells combined will cost you almost $400, plus a recurring $49 per month.
One of the offers, the Media Buying Guide, was placed as an ‘order bump’ in the checkout page, which can be availed by ticking the check box.
If you’re not careful and ticked the box, you’ll be surprised to have $47 charged in your credit card!
It’s pretty sneaky, don’t you think?
And oh, I almost forgot…
There’s another strong reason for affiliates to recommend this product.
That is, Fred Lam is offering lucrative prizes in his contests.

In fact, the first prize in his contests include a brand new car!
The contests were designed according to revenue and number of audiobooks sold.
So yes, there’s an incentive to promote even just the audiobook.
Well, it’s not like you’re going to pay more if you buy through an affiliate (the price remains the same).
And it’s not like you won’t be able to refund if you accidentally bought an upsell.
That’s right. Fred is providing a ‘satisfaction guarantee’ of up to 30 days, which comes with all ClickBank products.
Meaning you can refund if you’re not satisfied with any of his products.
So, what do you think?
Do you find this fact sketchy, or is it no big deal at all?
Verdict: Is The Course Worth The Commitment?

Fred Lam is a legit guy.
And I see nothing bad with his business model.
Although he never mentioned the upsells upfront, you always have the choice to pass on the upgrades.
And whether they provide a ton of value or not is outside the scope of this review.
But without question, he’s an educator who stands out amongst the crowd. His students can definitely attest to that.
He’s not like those crooks and scammers who want nothing but your money!
Look, the product is just $1.99 and you’ll get valuable information just from it.
I’d surely benefit from the audiobook alone since I can listen to it ‘on the go’ while commuting to work or taking a leisure break.
The way I see it, Starting From Zero is Fred’s way of introducing himself and his 5 step blueprint to the masses without forcing them to pay a lot.
That’s why overall, I RECOMMEND the product to anyone who’s inclined to learn about Fred Lam’s business model.
Just don’t expect to make millions in a short time in case you choose him as your mentor (and buy his courses).
I Also Have a 5-Step Blueprint, But Doesn’t Involve Dropshipping
I like simplified stuff.
Especially if you’re a newbie, it frees your mind of things to worry about.
That’s why I see Fred Lam as a great guy to learn from.
Now…
Did you know that I also have a 5 step blueprint for making money online?
And guess what, you can get it from me for absolutely FREE!
However, it doesn’t involve ecommerce or dropshipping, since these two require you to have a large budget.
My blueprint can be implemented with little to no budget at all.
Wondering how it works?
Well, it has something to do with spending more time and effort on your business since they won’t involve advertising.
And if you’ve got plenty of time and effort to work on this biz model, then this might be perfect for you!
In which case, I suggest you step into the ‘all-in-one’ platform where I reside.
Inside, I’m going to reveal to you my proven 5-step blueprint.
Don’t worry about risk, coz’ it’s FREE to try with no time limit:
Have you bought, read, or listened to Fred Lam’s Starting From Zero? What do you think of his course overall? Let’s have a conversation about it in the comments below.
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