You might be looking at doTerra…
And for some reasons, you got curious to check it out.
No wonder, since it offers an opportunity to give you extra income on the side.
Income which you could use to slash off some important bills.
Bills which have been gobbling up a good chunk of space in your head.
Sounds like you?
Then keep reading this article all throughout.
I’ll be reviewing doTerra with more emphasis on the business opportunity aspect.
So if you’re curious to learn about the legitimacy or the specific health effects of its essential oils, I’m afraid I could only provide little information.
However, if you’re wondering whether doTerra can make you some serious money, this review can help you a lot.
Without further ado, let’s get started.
Founders: Dr. David K. Hill, David Stirling, Mark A. Wolfert, and more
Price: $150 to $3,666.67
Verdict: Good Opportunity, But Seriously Expensive
What is doTerra About?
According to Wikipedia, doTerra is a multi-level marketing company based in Pleasant Grove, Utah which specializes in selling essential oils.
It was founded in 2008 by multiple founders: David Stirling, Emily Wright, David Hill, Corey B. Lindley, Gregory P. Cook, Robert J. Young, and Mark A. Wolfert.
What I found interesting about doTerra is that three of these founders, Stirling, Wright, and Hill, were former executives from an older essential oil MLM company, Young Living, which began in 1993.
So it turns out these guys were trying to break loose from the very company that gave them the expertise on essential oils!
No wonder, since Young Living filed a lawsuit against doTerra for stealing their trade secrets, but was eventually resolved and dismissed in 2014.
All in all, I think doTerra is doing well this 2019 and it shows no signs of stopping (generating billions in annual revenue).
What Products Does doTerra Sell?
Like I said, doTerra’s specialty is essential oils, which provide a lot of health benefits such as soothing skin irritations, healthy digestion, good oral health, having clear airways, and more.
As you can see above, doTerra sells many types of essential oils for various purposes, including the On Guard, Breathe, Deep Blue, and DigestZen brands.
Not only that, the company has diversified into multiple categories outside of essential oils, such as Personal Care, Supplements, Accessories, and Diffusers.
Plus, if you’re interested to grab big savings, you can take advantage of Kits and Collections which were bundled into various categories.
For instance, one kit is tailored for athletes, another is designed to calm you down, and one is focused on maintaining healthy digestion.
There’s also the Literature section where one can get brochures, magazines, posters, and booklets in various languages.
But don’t worry, you don’t need to purchase a guide for yourself because doTerra will provide you with a free PDF guide, called doTerra Essentials:
Making doTerra a seemingly complete website in itself!
How Can You Make Money Inside doTerra?
The moment you’ve been waiting for…
How does one earn income inside doTerra?
Like I said, doTerra is an MLM company (multi-level marketing) meaning you can make money from multiple levels below you.
But fundamentally, it’s completely possible to generate income by doing business alone.
You can simply hop in and become a Wellness Advocate (doTerra’s term for distributors) in order to grab massive discounts and sell products at retail prices.
Likewise, becoming a WA enables you to participate in its massive business structure of up to 7 levels and earn multiple sources of income.
So instead of just setting up one income stream, you can actually set up at least 4 income streams (according to the compensation plan video):
- Retail Bonus (Sales) – earn 25% of the entire retail volume you’ve sold
- Fast Start Bonus – gives you 20% of anything your 1st level downlines purchase within the first 60 days, 10% for 2nd level downlines, and 5% for 3rd level downlines.
- Power of Three Bonus – if you recruit 3 doTerra members and you earn a total of 600 PV (~$600), you’ll get a $50 bonus. If your recruits get 3 members as well and get 600 PV in their teams, you’ll earn $250. And if all 9 members in the 2nd level form their own teams and all earn 600 PV, you’ll get $1,500.
- Unilevel Organizational Bonus – enables you to generate a percentage of earnings from lower levels of up to 7 levels deep. Unlike other MLMs, doTerra’s rates increase as levels go deeper.
To better understand the revenue structure, here’s an informative video of doTerra’s compensation plan on YouTube:
What do you think?
Does it all sound lucrative to you?
The Prices: What Will It Cost You to Join The Biz Opp?
doTerra has been exciting so far.
Its history, products, and compensation scheme provide very good reasons why you should give the company a closer look.
The only real catch are the expenses involved with getting in.
The price range of enrolling yourself inside doTerra go from $150 to a whopping $3,666.67 for a single enrollment kit.
Out of all that’s in the menu, the recommended Enrollment Kit to get is this one:
At wholesale price, it costs $275, which is still significantly expensive. It contains mostly doTerra’s signature essential oils.
I guess in the end, it all depends on which types of products you wanna’ grab a hold of and try for yourself.
You can simply grab the cheapest ($150) if all you want is a way inside the company.
Verdict: doTerra Is Good, Except For A Few Problems
All in all, I think the positives still outweigh the negatives when it comes to the doTerra opportunity.
And although not everyone will agree with me, I still RECOMMEND the company for those who want to get into business.
However, I’m going to highlight the negatives that I’ve discovered through my research.
I. Too Expensive to Join
Still fresh from our minds, you’ve just realized how expensive the costs are to getting inside doTerra.
This alone makes me cringe in that I don’t feel like I could justify the price if someone were to recruit me right now.
You see, I know a lot of biz opportunities that are incredibly cheaper than doTerra.
The Internet alone gives me access to hundreds of good programs and legitimate gurus who offer fairly reasonable prices for their courses.
So why would I pursue doTerra over some cheaper alternatives? Because of the rising trend of essential oils? Because it’s an MLM?
Now, I don’t know if you don’t mind spending a fortune. But for me, I’ll be conserving my money since I haven’t got the budget to hop into this MLM.
II. Great Product, Misleading Marketing
There’s evidence that doTerra is actually misleading people in order to promote their products.
For one, it claims that their essential oils are of ‘certified pure therapeutic grade’ (or CPTG).They even brag that it’s way better than organic and purer than other essential oils out there.
It’s as if they’re self-proclaiming that they’re ‘the best’ in the industry!
Also, it’s possible that the company is persuading customers to consume more essential oils so that they can sell more of them.
They (along with other Wellness Advocates) will advise users to put a few drops of oil in the water and drink it. Or, they’ll be taught to combine ‘immune boosting pancakes’ with On Guard oil so that their children could eat it.
In this way, you’ll be forced to buy more oils as a result of using more every day, thanks to representatives who unknowingly pass on bad advice to one another.
Which leads me to my next point.
III. Giving Health Advice Is Not Allowed
Just about every Wellness Advocate or sales rep in the company can give prescriptions or health advice to innocent consumers.
When in fact, only medical practitioners with a valid license can prescribe regarding the intake of essential oils.
Now, I’m not trying to discourage you from joining if you’re not in the medical field.
I believe everyone can become an authority in the health & wellness niche if they dedicate their time to studying and helping people out.
It’s just that you’re NOT allowed to prescribe the intake of any health product because it’s solely the job of professionals (like doctors or naturopaths).
What you CAN DO is recommend to users that they should ‘diffuse’ the oils and blends so one can inhale the smell and realize the benefits (Reference for points II & III: Katherine Maslen)
But to ingest essential oils? No way! Stay out of it!
IV. Dedication To The Business Is A MUST
To become really successful with doTerra, realize that you need to exert a lot of effort to become good at the essential oils business.
Remember, you’ll be paying a fortune just to get into this company.
So you might as well make the most out of your stay!
You see, majority of members inside the program fail to make any significant money.
From the chart above coming from doTerra’s official disclosure statement, ranks from Silver up to Presidential Diamond are making a good chunk of income inside the company.
But what about the lower ranks and the beginners?
Well from research, here’s the unfortunate reality:
Over 70% of members make little to no money at all inside doTerra.
It’s not that the company is bad. In fact, the stats are slightly better compared to many MLM programs I’ve reviewed in this blog (where 90% or more fail).
The real problem is, not everyone has the right attitude towards running a business.
There are many possible scenarios. But from what I’ve noticed, it’s either MLM people get the wrong advice from bad gurus…
Or they simply lost focus and gave up when they don’t meet their expectations.
Or possibly a combination of both!
In the end, YOU decide if you’re still joining doTerra or not.
What’s important here is to understand that it’s a business you must treat seriously.
Remember, everyone participating in the MLM scheme is trying hard to recruit members and build their own empires as well.
To make doTerra work for you and give you a nice income stream, you must commit to it in the long run, even if you just go slowly.
Shying Away From doTerra, But Interested In Essential Oils?
Even if you don’t join doTerra (or its neighbor Young Living), fact remains that essential oils is a very lucrative niche to specialize into.
I’m saying this to possibly convince you to become an ‘authority’ in this niche.
Forget for a while how you’re going to monetize your expertise, because I strongly believe the opportunities are gonna’ come naturally.
What’s important is you commit to ONE industry for months (or even years) to come.
How do you do that?
By studying right now about the concept of essential oils and sharing what you’ve learned either by writing a blog or publishing informative videos on YouTube.
And no, you don’t need a professional license or medical degree for people to believe you.
As long as you’re studying the right information, you can build influence with time.
If you do this right, you’ll have the opportunity to make lots of money using various methods, my favorite money-maker being affiliate marketing.
How does this entire ‘authority building’ and ‘affiliate marketing’ work?
To learn more, I’ve created a completely detailed guide on how to make money online.
This guide contains the simple 5-step blueprint I’ve used to generate my first $1,000 online with the help of affiliate marketing.
Just click the image below and start reading:
What are your thoughts and insights about doTerra? What did I miss or which facts did I get wrong? I won’t be able to tell unless you come and leave a comment below. So please leave one if you have time 🙂